A focus group activity in which participants are asked to complete tasks involving a potential product or website while observers watch, listen, and take notes. Word association Cartoons Collages Usability tests A technique used by focus group moderators to dig for deeper and more meaningful responses. Probing questions Clarifying questions Open-ended questions Referring to participants by name

Usability tests are like the secret agents of product development, uncovering what makes users tick or what leaves them scratching their heads. By observing real people interacting with a website or product, researchers can gather invaluable insights into user behavior, preferences, and pain points. It’s about finding those aha moments that can transform a mediocre design into something truly user-friendly! Probing questions are your golden tickets to discovering hidden gems in participants’ thoughts! These thoughtfully crafted inquiries encourage deeper reflections, pushing respondents to elaborate on their feelings and experiences. By asking probing questions, moderators can gain richer data, unveiling the nuances behind their choices and opinions. Think of it as digging for treasure among the surface-level responses!