The following are good uses of focus group methodology, except _. Guiding new product development Gauging new ideas Brainstorming solutions Assuring the target population feels the same way as participants True or False: Focus group participants should never be segmented by usage level of the product category which they are about to discuss. True False

Let's analyze the two parts of your question: 1. **Identifying the exception in the uses of focus group methodology:** - **Guiding new product development**: This is a good use of focus groups as it helps gather insights from potential users. - **Gauging new ideas**: This is also a valid use, as focus groups can provide feedback on new concepts. - **Brainstorming solutions**: This is a common use of focus groups, allowing participants to generate ideas collaboratively. - **Assuring the target population feels the same way as participants**: This is not a good use of focus groups. Focus groups are meant to gather diverse opinions, and assuming uniformity among participants can lead to biased conclusions. Therefore, the exception is: **Assuring the target population feels the same way as participants**. 2. **True or False statement about segmentation of focus group participants:** - The statement "Focus group participants should never be segmented by usage level of the product category which they are about to discuss" is **False**. Segmenting participants by usage level can provide more relevant insights and ensure that the feedback is representative of different user experiences. In summary: - The exception is: **Assuring the target population feels the same way as participants**. - The answer to the True or False statement is: **False**.