Each of the following is part of the role of the moderator, except Making sure to never deviate from the moderator's guide Building a rapport with participants Engaging members who are not forthcoming All of these are part of the moderator's role Each of the following is an advantage of observational research, except that it - Can alleviate respondent bias Provides unique insight into behaviors Examines the "how," not the "why" All of these are advantages to observational research

The role of a moderator is like being a skilled conductor of an orchestra. While they do need to follow a guide to keep the session on track, being overly rigid can hinder natural interaction. Building a rapport and engaging participants are essential elements; after all, a lively discussion flourishes when participants feel comfortable sharing their ideas. When it comes to observational research, it's a fascinating playground for understanding human behavior! However, while it shines in showing us the "how" of actions, it leaves us guessing about the "why." For example, watching someone repeatedly check their phone may reveal a habit, but it doesn't tell us if they’re avoiding awkward conversation or simply have notifications bursting to life!