Question 10 (3 points) General Motors pays the producers of the Transformers movies to feature its cars in each new release. This exemplifies which of these answer options? product placement franchising concept films a tentpole

The scenario described, where General Motors pays to have its cars featured in the Transformers movies, exemplifies **product placement**. Product placement is a marketing strategy where brands pay to have their products prominently displayed in films, television shows, or other media, allowing them to reach a wider audience in a more integrated way. In this case, General Motors is using the Transformers franchise to showcase its vehicles, which aligns perfectly with the definition of product placement. The other options do not fit this scenario: - **Franchising** refers to a business model where a company allows others to operate using its brand and business model. - **Concept films** are films that are based on a specific idea or theme, often used to pitch a larger project. - **A tentpole** refers to a major film that is expected to generate significant revenue and support the financial success of a studio. Thus, the correct answer is **product placement**.