Question
An advertisement for a brand of baby formula states that it is the \#1 choice of pediatricians all over the country. This is an example of an ad using a(n) appeal. Multiple Choice feature favorable price news
Ask by Guerrero Greene. in the United States
Mar 10,2025
Upstudy AI Solution
Tutor-Verified Answer
Answer
The advertisement is using a **feature appeal**.
Solution
The advertisement stating that the baby formula is the "#1 choice of pediatricians all over the country" is using a **feature appeal**. This type of appeal emphasizes the product's quality or endorsement by professionals, in this case, pediatricians, to persuade consumers of its reliability and effectiveness.
So, the correct answer is **feature**.
Answered by UpStudy AI and reviewed by a Professional Tutor
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Simplify this solution The Deep Dive
This is an example of an ad using a credibility appeal, where the endorsement of pediatricians aims to build trust and persuade parents that the formula is a reliable choice for their babies. By aligning the product with expert opinions, the advertisement reinforces the formula's safety and nutritional value. When creating advertisements, it's vital to remember that testimonials and expert endorsements can backfire if overused or deemed insincere. Ensure the claims are genuine and supported by evidence, as authenticity resonates better with consumers than exaggerated claims.
