In week six, we learn about what an oligopoly is. In your own words, please explain what an oligopoly is. Additionally, please provide an example of when a oligopoly may occur. Hint: there is a great example to help you in your textbook; however, you cannot use the example from the textbook in your response to this discussion board. Please think of your own example. Your initial discussion board post is due by Wednesday, Feb. 19th at 11:59 PM EST. This post must be at least 250 words minimum. You must also respond to at least two of your classmates' posts by Friday, Feb. 21st at \( 11: 59 \) PM EST. Each response must be at least 50 words in length.
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An oligopoly is a market structure characterized by a small number of firms that hold a significant portion of the market share. These firms are interdependent, meaning the decisions made by one firm can substantially affect the others. Because there are only a few players, they often engage in strategic planning to maintain their positions, which can lead to behaviors such as price-fixing or collusion to maximize profits and minimize competition. Oligopolies can lead to a less competitive market, often resulting in higher prices for consumers, despite the presence of only a few products or services. A classic example of an oligopoly can be found in the soft drink industry, where giants like Coca-Cola and PepsiCo dominate the market. These two companies account for a large percentage of sales, controlling product offerings and marketing strategies while remaining highly aware of each other’s actions. When one company introduces a new flavor or a marketing campaign, the other often responds in kind, creating a cycle of competitive but controlled behavior. This not only shapes pricing and product diversity but also affects consumer choices in the marketplace. Thus, the dynamics of an oligopoly illustrate the complexities of competition and collaboration among a limited number of players.