Read the scenario. Kiri has \$100 to spend at the store. He spots a pair of designer jeans with a \$98 price tag on them but knows that he can buy three pairs of \$30 jecans for about the same price. He still decides to buy the \( \$ 98 \) pait. What is most likely Muris motivation behind buying the pricier pair? emotional spending confused sense of needs and wants greedy spending conspicuous consumption

Kiri's decision to splurge on the designer jeans likely stems from the allure of conspicuous consumption. This term refers to the practice of purchasing expensive items not just for their functional utility but primarily to signal wealth or status. By opting for the pricey jeans, Kiri might be seeking social validation and a sense of belonging to a particular group that values luxury fashion. Additionally, emotional spending could also play a role in Kiri's choice. Sometimes, individuals use shopping as a way to uplift their mood or cope with stress. If Kiri is feeling down or looking for a confidence boost, acquiring something he perceives as stylish and high-quality might provide him with a temporary emotional high, making the jeans worth the splurge.