Question 8 (1 point) The screening and evaluation phase of product development is usually conducted by The companysmarketing team Members of the company's target market The company's leaders and decision makers The company's partners and shareholders

The screening and evaluation phase of product development is crucial as it acts like a filter, ensuring that only the most viable ideas move forward. Companies often involve a mix of their marketing team and leadership to assess market potential and strategic fit, but engaging the target market can provide invaluable insights on customer needs and preferences. Involving members from the target market can lead to more informed decisions which reduces the risk of failure by validating ideas early on. Plus, gathering feedback directly from potential users can inspire modifications that significantly enhance the product before its official launch!