Which of the following statements is true of a house effect? A house effect can be exhibited by nonpartisan firms. A house effect is a result of inadequate knowledge about party candidates. A major cause of a house effect is the absence of party allegiance. A house effect occurs when there is a shortage of opinion leaders.
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In the realm of polling and public opinion, a house effect refers to the tendency of certain polling organizations to favor a particular party or candidate over others, regardless of the actual political landscape. This can stem from their methodology, sample selection, or question phrasing, rather than from the actual voter sentiment. While it’s commonly associated with partisan organizations, it can also be exhibited by nonpartisan firms if their methods unintentionally skew results. When it comes to the interpretation of polling data, common pitfalls include failing to consider the potential for a house effect. If one does not recognize the biases inherent in specific polling firms, it can lead to misguided strategies for candidates or misleading perceptions of voter support. For example, relying solely on polls from a particular firm that has a house effect could misinform a campaign's direction and message.