Question
In a minimum of 100 words Define value proposition and discuss how a company’s
value proposition can add international expansion. Support your answer with a real-life
example.
value proposition can add international expansion. Support your answer with a real-life
example.
Ask by Carter Klein. in the United States
Mar 27,2025
Upstudy AI Solution
Tutor-Verified Answer
Answer
A value proposition is a clear statement that shows how a company’s product or service provides unique benefits to customers, making it better than competitors. It helps customers understand why they should choose that company. When a company has a strong value proposition, it can effectively expand into new international markets by clearly communicating its unique advantages to different audiences. For example, a technology company that uses the formula
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A value proposition is a statement that articulates the unique benefits and features a company offers to its customers compared to competitors. It conveys why a customer should choose one product or service over another. In the context of international expansion, a well-defined value proposition can help a company effectively enter new markets by clearly communicating what makes its offerings relevant and desirable to local audiences. For example, Apple successfully expanded globally by emphasizing its value proposition of premium quality, innovative design, and a superior user experience. Localizing its marketing strategies and adapting to cultural differences allowed Apple to resonate with international consumers, making it a leader in various markets worldwide.
