Question
What forces are likely to have the greatest influence on Western Union’s business
in the future? (Daniels, Radebaugh, & Sullivan, 2021, Chapter 9).
in the future? (Daniels, Radebaugh, & Sullivan, 2021, Chapter 9).
Ask by Garrett Powell. in the United States
Mar 21,2025
Upstudy AI Solution
Tutor-Verified Answer
Answer
Western Union’s future business will be most influenced by:
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Technological Changes: Advances in digital and mobile payment technologies can disrupt traditional money transfer methods, so Western Union needs to innovate and integrate new platforms to stay competitive.
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Regulatory and Political Factors: Changes in laws and political stability can affect how Western Union operates, including anti-money laundering rules and access to certain markets.
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Economic and Currency Fluctuations: Global economic conditions and exchange rate changes can impact the volume and profitability of remittances.
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Competitive Pressures: New fintech companies offering faster and cheaper services are challenging Western Union, so they need to enhance their digital offerings and reduce costs.
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Social and Demographic Changes: Shifts in customer behavior, especially among younger generations who prefer digital services, and changes in migration patterns will influence demand for remittance services.
Overall, Western Union must adapt to these forces to maintain its position in the industry.
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The Deep Dive
One of the major forces likely to impact Western Union’s business moving forward is the rapid advancement of digital payment technologies. As more consumers and businesses adopt mobile wallets and blockchain solutions, Western Union will need to innovate and adapt its services to meet the demand for faster and more efficient cross-border transactions, potentially challenging its traditional cash-based model.
Another significant influence will be the globalization of the workforce, leading to increased remittances sent across borders. As people seek employment opportunities away from their home countries, Western Union may see a surge in demand for money transfer services, necessitating competitive pricing and enhanced customer engagement strategies to retain and attract users in a crowded market.