Question
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You work for a marketing firm that has a large client in the automobile industry, You have been asked to estimate the proportion of households in chicago that have two or more
vehicles. You have been assigned to gather a random sample that could be used to estimate this proportion to within 3 percentage points of the true population of households in
Chicago that have two or more vehicles with a level of confidence,
a) With no prior research, what sample size should you gather to make such an estimation? Round your answer up to the nearest whole number,
Enter your answer

Ask by Bolton Bernard. in the United States
Mar 29,2025

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Tutor-Verified Answer

Answer

For part a, . For part b, .

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The Deep Dive

To estimate the sample size needed for a proportion with no prior research, we can use the formula for the sample size required for estimating proportions:
Where:
  • is the Z-value corresponding to the desired confidence level (for 80% confidence, )
  • is the estimated proportion (since we have no prior information, we use for maximum variability)
  • is the margin of error (0.03 for 3 percentage points)
Using these values:
Rounding up, the required sample size is .
b) Using the preliminary sample proportion :
Using the revised formula:
Substituting the values:
Rounding up, the required sample size now is .

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