Running a survey instrument with a small sample of those in the target market is referred to as a pre-test or a/an pre/post test A/B test experiment field test

Running a survey instrument with a small sample is often called a field test, which allows researchers to gather preliminary data and evaluate the survey's effectiveness before rolling it out on a larger scale. This step helps identify any issues, confusing questions, or unexpected responses that can be adjusted to enhance the overall quality of the data collected. In real-world applications, conducting a field test can save time and resources. By fine-tuning survey questions and format in advance, researchers are better equipped to receive valuable insights from their target audience. This not only improves data quality but also makes participants feel more engaged, increasing the chances of obtaining insightful responses!