Running a survey instrument with a small sample of those in the target market is referred to as a pre-test or a/an pre/post test A/B test experiment field test

1. We are given that a survey instrument is run with a small sample of the target market. 2. This process is often done to evaluate whether the survey works as intended before full-scale administration. 3. Such a process is generally known as a pre-test or a field test. 4. Reviewing the options: - **Pre/post test:** Involves measuring before and after an intervention. - **A/B test:** Compares two versions of something to determine which performs better. - **Experiment:** Generally refers to a controlled test of a hypothesis. - **Field test:** Refers to testing a method or instrument in the actual setting where it will be applied. 5. Therefore, the correct choice is **field test**. Thus, the answer is: \( \textbf{field test} \).