Brittany works in the marketing department of a large retail company: The company has been conducting numerous customer satisfaction surveys to gather feedback Which description describes the term 'survey fatigue? A decline in survey response rates due to irrelevant questions Employees feeling burned out from conducting surveys receive Customers providing inaccurate information in surveys save a continuE

Survey fatigue refers to a decline in survey response rates when participants become overwhelmed or disinterested due to the frequency or length of the surveys they’re receiving. When customers feel bombarded, they may skip questions or rush through them just to be done, leading to unhelpful data and frustrated researchers. One common mistake companies make is not varying their survey styles or formats. If every interaction feels like a tedious checklist, customers may disengage altogether. To combat this, try to introduce interactive elements, such as video content or gamified elements, making the process enjoyable and more likely to elicit thoughtful responses.