Question susan works for a large marketing firm where she earns \( \$ 120,000 \) per year. Susan wants to quit her job and start her own marketing firm. She estimates that her total costs on direct business expenses will be \( \$ 30,000 \). Susan will quit her job and start her own marketing firm only if she can earn \( \$ 25,000 \) in economic profit. What is the minimum total revenue Susan must be able to earn for her to quit her job?
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To determine the minimum total revenue Susan must earn to make her entrepreneurial leap worthwhile, we start by calculating her required total profit. Economic profit is defined as total revenue minus total costs, including opportunity costs. Since Susan currently earns \( \$ 120,000 \), this amount is considered her opportunity cost of working at the current job. With \( \$ 30,000 \) in direct business expenses and a desired economic profit of \( \$ 25,000 \), we set up the equation: Total Revenue - Total Costs = Economic Profit Total Revenue - (Direct Business Expenses + Opportunity Cost) = Desired Economic Profit Total Revenue - (\$ 30,000 + \$ 120,000) = \$ 25,000 Thus, the formula reveals: Total Revenue = \$ 30,000 + \$ 120,000 + \$ 25,000 Total Revenue = \$ 175,000 So, to confidently quit her job and start her own firm, Susan needs to earn at least \( \$ 175,000 \) in total revenue. --- When we think about launching a new business, it’s crucial to understand the financial juggling act involved. Have a thorough understanding of your fixed and variable costs, along with what you can afford to invest. A common mistake entrepreneurs make is underestimating these costs, which can lead to cash flow issues if you aren't prepared. Remember, it’s not just about making sales; it’s about making enough profit to sustain your new journey! Another fun tidbit is the importance of networking in the marketing industry! Connect with like-minded individuals, attend events, and really immerse yourself in industry trends. Not only will you learn from others' experiences, but you might discover collaborative opportunities or mentorships that can help guide your new firm to success!