Consumer Reports (January 2005 ) indicates that profit margins on extended warranties are much greater than on the purchase of most products. In this exercise we consider a major electronics retailer that wishes to increase the proportion of customers who buy extended warranties on digital cameras. Historically, 20 percent of digital camera customers have purchased the retailer's extended warranty. To increase this percentage, the retailer has decided to offer a new warranty that is less expensive and more comprehensive. Suppose that three months after starting to offer the new warranty, a random sample of 484 customer sales invoices shows that 151 out of 484 digital camera customers purchased the new warranty. Find a 95 percent confidence interval for the proportion of all digital camera customers who have purchased the new warranty. Are we 95 percent confident that this proportion exceeds .20 ? (Round your answers to 3 decimal places.)
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Bonus Knowledge
To find the 95 percent confidence interval for the proportion of all digital camera customers who purchased the new warranty, we first need to calculate the sample proportion (\( \hat{p} \)) and the standard error (SE) of that proportion. 1. Calculate the sample proportion (\( \hat{p} \)): \[ \hat{p} = \frac{x}{n} = \frac{151}{484} \approx 0.3124 \] 2. Calculate the standard error (SE): \[ SE = \sqrt{\frac{\hat{p}(1 - \hat{p})}{n}} = \sqrt{\frac{0.3124(1 - 0.3124)}{484}} \approx \sqrt{\frac{0.3124 \times 0.6876}{484}} \approx 0.0222 \] 3. Find the z-score for a 95% confidence level (which is typically 1.96). 4. Calculate the confidence interval: \[ CI = \hat{p} \pm z \times SE = 0.3124 \pm 1.96 \times 0.0222 \] \[ CI = 0.3124 \pm 0.0435 \] \[ CI \approx (0.2689, 0.3559) \] Now rounding to three decimal places, the confidence interval for the proportion is approximately **(0.269, 0.356)**. To determine if we are 95 percent confident that this proportion exceeds 0.20, we can see that the entire interval from 0.269 to 0.356 is indeed above 0.20. Thus, we can confidently say we are 95 percent sure that more than 20% of digital camera customers are purchasing the new warranty.