QUESTION 14 Sources of internal secondary research include each of the following, except Existing customer survey results Sales data from customer databases Existing employee satisfaction survey results Population statistics of a target market area

1. **Define internal secondary research**: Internal secondary research involves reviewing data that has been collected within the organization. This includes data from past customer surveys, sales records, employee surveys, etc. 2. **Analyze the sources provided**: - **Existing customer survey results**: These are generated within the company and represent internal data. - **Sales data from customer databases**: This data is also generated internally by the company’s sales records and customer databases. - **Existing employee satisfaction survey results**: These surveys are conducted internally and provide data on employee satisfaction. - **Population statistics of a target market area**: This data is typically obtained from external sources (e.g., government statistics, research reports) and does not originate from within the organization. 3. **Conclusion**: The only option that does not qualify as internal secondary research is: \[ \text{Population statistics of a target market area.} \]