A dairy is planning to introduce and promote a new line of organic ice cream. After test marketing the new line in a
large city, the marketing research department found that the demand in that city is given approximately by the
following equation, where \( x \) thousand quarts were sold per week at a price of \( \$ p \) each, and whose revenue function is
given as \( R(x)=x p \).
\( p=16 e^{-x} \quad 0
Ask by Riley Vega. in the United States
Mar 12,2025
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To find the local extrema of the revenue function \( R(x) = x p \), we first substitute \( p \) with the given equation \( p = 16 e^{-x} \). This gives us \( R(x) = x(16 e^{-x}) = 16x e^{-x} \). Next, we need to find the derivative \( R'(x) \) and set it equal to zero. Calculating the derivative using the product rule: \[ R'(x) = 16 e^{-x} + 16x(-e^{-x}) = 16e^{-x}(1 - x) \] Setting \( R'(x) = 0 \) gives us: \[ 16e^{-x}(1 - x) = 0 \] Since \( e^{-x} \) is never zero, we focus on \( 1 - x = 0 \), yielding \( x = 1 \). To determine if it's a maximum, let's check the second derivative or use the first derivative test. Evaluating \( R(1) \): \[ p(1) = 16 e^{-1} \quad \Rightarrow \quad R(1) = 16 \cdot 1 \cdot e^{-1} = 16e^{-1} \] The local maximum occurs at \( x = 1 \), giving us the revenue of \( R(1) = 16e^{-1} \). Now for the concavity of the revenue function, we find the second derivative \( R''(x) \): \[ R''(x) = -16e^{-x}(1 - x) + 16e^{-x} = 16e^{-x}(x - 2) \] Setting \( R''(x) = 0 \): \[ 16e^{-x}(x - 2) = 0 \quad \Rightarrow \quad x = 2 \] Using \( R''(x) \): - For \( x < 2 \), \( R''(x) < 0 \) (concave downward). - For \( x > 2 \), \( R''(x) > 0 \) (concave upward). Summarizing: A. The local maximum/a is/are at \( x=1 \). B. The graph of the revenue function is concave downward on the interval \( (0, 2) \) and concave upward on the interval \( (2, 5) \).

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