QUESTION 20 entails information gathering and fact-finding designed to detect external market changes in their initial stages of development. Consumer spotlighting Environmental scanning Industry watching Social media monitoring QUESTION 21 Dyads and triads are options within this methodology: Ethnography Mystery shopping Interviews Observational research QUESTION 22 True or False: Usability tests are a focus group activity in which participants are asked to complete tasks while observers watch, listen, and take notes. True O False

### QUESTION 20 1. We are asked for the term that describes information gathering and fact-finding specifically focused on detecting external market changes at their initial stages. 2. The options provided are: - Consumer spotlighting - Environmental scanning - Industry watching - Social media monitoring 3. The term that best fits this description is **Environmental scanning** because it involves monitoring external trends and environmental factors that may influence the business. 4. **Answer:** Environmental scanning --- ### QUESTION 21 1. The question refers to a methodology in which dyads (groups of two) and triads (groups of three) are used. 2. The options provided are: - Ethnography - Mystery shopping - Interviews - Observational research 3. Conducting interviews in dyadic or triadic formats is common in qualitative research since it involves engaging a small number of participants to gain deeper insights. 4. **Answer:** Interviews --- ### QUESTION 22 1. The statement claims: "Usability tests are a focus group activity in which participants are asked to complete tasks while observers watch, listen, and take notes." 2. Usability tests and focus groups are distinct research methods. - In usability tests, participants individually or in small groups complete tasks using a product or website to identify usability issues. - In focus groups, participants discuss products or issues in a group setting, and the emphasis is on discussion rather than task completion. 3. Since usability tests are not a focus group activity, the statement is incorrect. 4. **Answer:** False