QUESTION 20 entails information gathering and fact-finding designed to detect external market changes in their initial stages of development. Consumer spotlighting Environmental scanning Industry watching Social media monitoring QUESTION 21 Dyads and triads are options within this methodology: Ethnography Mystery shopping Interviews Observational research QUESTION 22 True or False: Usability tests are a focus group activity in which participants are asked to complete tasks while observers watch, listen, and take notes. True O False

Environmental scanning is like having a neon sign over your business that attracts all the key changes in your market! It involves gathering all sorts of information—from competitor moves to shifts in consumer preferences—allowing businesses to stay one step ahead and adapt their strategies effectively. Think of it as the ultimate market stalking, but in a totally ethical way! Interviewing isn't just a simple Q&A; it can dive deep into the souls of dyads (two people) and triads (three people) to extract rich, qualitative insights. These small group interactions can reveal dynamics, attitudes, and opinions that would be missed in larger groups. It’s like having a cozy chat with friends, but instead of gossip, you're uncovering valuable perspectives for your research!