QUESTION 26 Which types of surveys usually follow the funnel approach, where top-of-mind responses are gathered before more specific questions are asked. New product development surveys Brand perception surveys Satisfaction surveys New product development surveys and brand perception surveys QUESTION 27 Which type of Likert scale only displays labels on either end of the scale? Loaded Likert scale Anchored Likert scale Matrix Likert scale Interval Likert scale QuESTION 28 True or False: Including demographic questions in a survey is often essential to assure representation of the target population. True False

### Question 26 We are asked which surveys typically use a funnel approach—gathering top‐of‐mind responses before moving to the more specific questions. 1. **New product development surveys**: These often begin by asking about initial impressions or spontaneous associations related to a new product idea, and then narrow down to details. 2. **Brand perception surveys**: These also frequently start with open-ended questions to capture immediate brand associations before exploring specifics of perceptions. 3. **Satisfaction surveys**: These tend to be more direct and specific in their questions, instead of initially gauging top‐of‐mind responses. Thus, the surveys that follow the funnel approach are: \[ \text{New product development surveys and brand perception surveys} \] ### Question 27 The question asks which type of Likert scale only displays labels at the extreme ends. - **Loaded Likert scale**: This term does not typically refer to having end labels. - **Anchored Likert scale**: In this type, the scale often only labels the endpoints (the anchors), leaving intermediate values unlabelled. - **Matrix Likert scale**: This describes the layout of multiple Likert items in a matrix format rather than the labeling style. - **Interval Likert scale**: This refers to a scale where the intervals are assumed to be equal, not the labeling method. The correct answer is: \[ \text{Anchored Likert scale} \] ### Question 28 The statement is: "Including demographic questions in a survey is often essential to assure representation of the target population." - Demographic questions are critical in understanding if the survey responses truly reflect the desired population’s characteristics. - They help in verifying that the sample is representative and in segmenting the data based on key attributes like age, gender, income, etc. Thus, the statement is: \[ \text{True} \]