Question
Directly after respondents review an advertising concept, it is best practice in an advertising concept survey to
Find out if the respondent would be willing to purchase the product
Ask about relevance
Ask about fit with key brand attributes
Gather first impressions using open-ended questions
True or False: A/B testing is a type of experiment commonly used in digital advertising to test ad variations.
True
False
Find out if the respondent would be willing to purchase the product
Ask about relevance
Ask about fit with key brand attributes
Gather first impressions using open-ended questions
True or False: A/B testing is a type of experiment commonly used in digital advertising to test ad variations.
True
False
Ask by Nguyen Franklin. in the United States
Mar 20,2025
Upstudy AI Solution
Tutor-Verified Answer
Answer
After reviewing an advertising concept, it’s best to gather first impressions using open-ended questions. A/B testing is a common experiment in digital advertising to test ad variations.
Solution
Let’s break down the two parts of your question:
-
Best Practice in Advertising Concept Survey:
- The best practice after respondents review an advertising concept is to gather first impressions using open-ended questions. This allows respondents to express their thoughts freely and provides qualitative insights into their perceptions of the concept.
-
True or False Statement:
- The statement “A/B testing is a type of experiment commonly used in digital advertising to test ad variations” is True. A/B testing involves comparing two versions of an ad to see which one performs better, making it a widely used method in digital advertising.
So, the answers are:
- Best practice: Gather first impressions using open-ended questions.
- True or False: True.
Answered by UpStudy AI and reviewed by a Professional Tutor
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Simplify this solution Extra Insights
Finding out if respondents would be willing to purchase the product is a crucial step right after they review an advertising concept. This helps gauge the potential market interest and effectiveness of the ad in resonating with target consumers. Moreover, open-ended questions can provide rich insights, leading to deeper understanding of the audience’s perceptions and feelings toward the concept.
True! A/B testing is indeed a staple in digital advertising. It allows marketers to compare two versions of an ad to determine which one performs better based on specific metrics like click-through rates or conversions. This data-driven approach enables advertisers to refine their strategies and maximize effectiveness in reaching their target audience.
