Question \#6 of 15 Cash flow is ALWAYS positive. True False
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While cash flow is critical for any business, it is not ALWAYS positive! In fact, many startups and even established companies can experience negative cash flow in certain periods, especially when they’re investing heavily in growth or facing seasonal fluctuations. The key here is understanding that cash flow is dynamic and can fluctuate based on various factors like expenses, sales cycles, and revenue streams. One common misconception is that profit equals cash flow, but they’re not the same! A company could be profitable on paper yet struggle with cash flow due to late customer payments or excessive inventory. It’s essential to monitor cash flow closely to ensure sustainability and avoid potential crises!