Analyzing feedback from multiple customer satisfaction instruments deployed by a brand for the purpose of making improvements based on a holistic view of the customer experience is commonly referred to as css research voc research vos research NPD research True or False: In order to trend survey results over time, the same question must be asked consistently using the same scale at each iteration. True False

Customer feedback has been a cornerstone of business evolution since ancient times. With the advent of the Industrial Revolution, brands began to realize that understanding consumer needs could drive product improvement and customer loyalty. This understanding paved the way for modern techniques like focus groups and surveys, illustrating that customer voices have always played an essential role in shaping market offerings. When it comes to trending survey results over time, consistency is key! Keeping the phrasing and scales the same allows you to compare apples to apples, ensuring any changes you see truly reflect shifts in customer sentiment rather than variations in question interpretation. So remember, to track progress effectively, stick to the script!