QUESTIONS: TEXT D 3.1 Provide a symonym for the word guoranted 3.2 Write the abbreviation mins out in full. 3.3 Identify and explain ONE example of persuasive language. 3.4 Account for the large font used for the words WIN ONE MILLION. 3.4 Evaluate to what extent the visuals support and promote the product which is being advertised (2) 3.6 Explain the meaning of the word interest as used in the context of this advertisement. (1)
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The Deep Dive
Did you know that the concept of persuasive language dates back to ancient Greece? Rhetoric was a crucial skill for public speakers and politicians, where they used techniques like ethos, pathos, and logos to convince their audience. These foundational elements are still used today in everything from advertisements to political campaigns, showcasing the timeless power of words to influence and motivate people. When it comes to visuals in advertising, striking imagery can often create a powerful emotional response. For instance, colorful and bold graphics tend to draw attention, making a product memorable. High-contrast designs can evoke feelings of excitement or urgency, particularly when used alongside strong, persuasive text. In a well-crafted advertisement, the synergy between visuals and the product message can enhance the overall effectiveness, persuading potential customers to take action.
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