1.1 Is your product tangible or intangible. 1.2 Give one benefit of your product. 1.3 List one competitor of your business. 1.4 Give one example of a health and safety rule you need to follow. 1.5 Provide a picture of your product or service. QUESTION 2 Complete a detailed SWOT analysis for your business. Use the rubric as a guide to you answers QUESTION 3 Describe your target market in detail. QUESTION 4 Design a customer service survey for your business that 2 of your customers need to complete. QUESTION 5 (20) Design a poster to advertise your stall and your products. Use the rubric as a guide to your answer. A6P9 (30)

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# 1. Product and Business Details

### 1.1. Is your product tangible or intangible?
Our product is tangible. It is an actual physical item that customers can see, touch, and consume.

### 1.2. Give one benefit of your product.
One major benefit of our organic smoothie product is that it provides essential vitamins and nutrients that help boost energy and overall health. In formula form, the benefit can be summarized as:  
$$
\text{Health Benefit} \propto \text{Nutrient Density}
$$

### 1.3. List one competitor of your business.
One competitor in the organic smoothie market is **Jamba Juice**.

### 1.4. Give one example of a health and safety rule you need to follow.
A key health and safety rule is to maintain strict food hygiene by storing perishable ingredients at the correct temperature. For example, keeping ingredients below $$4^\circ\text{C}$$ to minimize bacterial growth.

### 1.5. Provide a picture of your product or service.
![Organic Smoothie](https://via.placeholder.com/300x200.png?text=Organic+Smoothie)

# 2. Detailed SWOT Analysis

### Strengths
- **High Quality Ingredients:** Our organic smoothie uses fresh, locally sourced fruits and vegetables.
- **Health Benefits:** Provides vitamins and antioxidants, appealing to health-conscious customers.
- **Tangible Product:** Customers have the assurance of a physical product they can taste and enjoy.

### Weaknesses
- **Shelf Life:** Being perishable, the smoothie has a limited shelf life compared to non-perishable products.
- **Cost:** Organic ingredients are typically more expensive, which can drive up the retail price.
- **Limited Distribution:** As a new entrant, our distribution channels may be limited compared to established competitors.

### Opportunities
- **Market Growth:** Increasing consumer demand for healthy and organic products.
- **Expansion:** Potential to introduce additional flavors, seasonal specials, or expand to new markets.
- **Partnerships:** Collaboration with gyms, health clubs, and wellness centers can boost brand visibility.

### Threats
- **Competition:** Established brands like Jamba Juice have strong market recognition and loyal customer bases.
- **Economic Factors:** Fluctuations in ingredient costs and consumer spending habits may affect profitability.
- **Regulatory Changes:** Changes in health and safety regulations could require adjustments in production practices.

# 3. Detailed Target Market Description

Our target market consists of health-conscious individuals who seek quality organic products. Key characteristics include:

- **Age Group:** Mostly between 18 and 45 years old.
- **Lifestyle:** Active, urban professionals, students, and fitness enthusiasts who prioritize health.
- **Income:** Middle to higher income brackets, willing to pay a premium for organic and high-quality ingredients.
- **Interests:** Focus on wellness, environmental sustainability, and natural foods.
- **Location:** Urban areas with a trend towards healthy living and greater disposable income.
- **Purchase Behavior:** Regularly frequent health food stores, cafés, and online ordering platforms; likely to share positive experiences on social media.

# 4. Customer Service Survey

Below is a sample customer service survey designed to obtain valuable feedback from our customers.

---

**Customer Service Survey:**

1. **Overall Satisfaction:**  
   On a scale of $$ 1 $$ to $$ 5 $$ (with $$ 5 $$ being excellent), how satisfied are you with your recent experience at our stall?

2. **Product Quality:**  
   How would you rate the quality of our organic smoothie?
   - $$ \bigcirc $$ Excellent
   - $$ \bigcirc $$ Good
   - $$ \bigcirc $$ Average
   - $$ \bigcirc $$ Poor

3. **Service Speed:**  
   How satisfied are you with the speed of service?
   - $$ \bigcirc $$ Very Satisfied
   - $$ \bigcirc $$ Satisfied
   - $$ \bigcirc $$ Neutral
   - $$ \bigcirc $$ Dissatisfied

4. **Cleanliness and Safety:**  
   Did you find our stall clean and compliant with food safety guidelines?
   - $$ \bigcirc $$ Yes
   - $$ \bigcirc $$ No  
   Please explain your rating if necessary.

5. **Suggestions for Improvement:**  
   Please provide any suggestions that could improve your overall experience.

*Please complete this survey. Your feedback is crucial in helping us enhance our customer service experience.*

---

# 5. Poster Design Advertisement

Below is the conceptual design for an advertising poster for our stall:

---

**Title:**  
$$
\textbf{\Large Refresh & Revitalize with Our Organic Smoothies!}
$$

**Visual Element:**  
Place a high-resolution image of the organic smoothie (refer to the image provided earlier).

**Key Information:**
- **Product Benefits:**  
  Enjoy a burst of natural energy with every sip! Our smoothies are rich in vitamins, antioxidants, and essential nutrients.  
  $$
  \text{Taste} + \text{Health} = \text{Energy Boost}
  $$
- **Special Offer:**  
  Visit our stall and get $$ 10\% $$ off your first purchase. (Offer valid until the end of the month.)
- **Location:**  
  Find us at [Market Name/Location].  
- **Contact:**  
  For orders and inquiries, call: $$ 555\text{-}1234 $$ or visit our website at [www.organicsmoothies.com](http://www.organicsmoothies.com).

**Design Elements:**
- Use bright and inviting colors (greens, oranges) that evoke freshness and organic quality.
- Include clear and legible fonts.
- Ensure the layout is clean with the product image prominently displayed, followed by the benefits and the special offer.
- Add social media icons with our handles.

**Call-to-Action:**  
$$
\textbf{\Large Taste the Difference Today!}
$$

---

This poster design uses vibrant visuals and clear information to attract passersby and inform them about the key advantages of our organic smoothies, all while following a professional and appealing layout.
# 1. Product and Business Details 1. **Is your product tangible or intangible?** - Our product is tangible, meaning it's a physical item that customers can see and consume. 2. **Give one benefit of your product.** - One benefit is that our organic smoothies provide essential vitamins and nutrients, which help boost energy and overall health. 3. **List one competitor of your business.** - One competitor is Jamba Juice. 4. **Give one example of a health and safety rule you need to follow.** - We must store perishable ingredients at $$4^\circ\text{C}$$ to maintain food safety. 5. **Provide a picture of your product or service.** - ![](https://via.placeholder.com/300x200.png?text=Organic+Smoothie) # 2. Detailed SWOT Analysis **Strengths:** - High-quality, organic ingredients. - Health benefits appealing to health-conscious customers. - Tangible product offering. **Weaknesses:** - Limited shelf life of the smoothies. - Higher costs due to organic ingredients. - Limited distribution channels compared to established brands. **Opportunities:** - Growing demand for organic and healthy products. - Potential to introduce new flavors and expand to new markets. - Collaboration with health and wellness centers. **Threats:** - Competition from well-established brands like Jamba Juice. - Fluctuations in ingredient costs and consumer spending. - Changes in health and safety regulations. # 3. Detailed Target Market Description Our target market includes health-conscious individuals aged 18-45, urban professionals, students, and fitness enthusiasts who prioritize health and wellness. They have a middle to higher income, are willing to pay a premium for organic products, and are active on social media platforms. # 4. Customer Service Survey **Customer Service Survey:** 1. **Overall Satisfaction:** Rate your overall experience on a scale of 1 to 5. 2. **Product Quality:** How would you rate the quality of our organic smoothie? - Excellent - Good - Average - Poor 3. **Service Speed:** How satisfied are you with the speed of service? - Very Satisfied - Satisfied - Neutral - Dissatisfied 4. **Cleanliness and Safety:** Did you find our stall clean and compliant with food safety guidelines? - Yes - No (Please explain) 5. **Suggestions for Improvement:** Please provide any suggestions to enhance your experience. *Thank you for your feedback!* # 5. Poster Design Advertisement **Title:** *Refresh & Revitalize with Our Organic Smoothies!* **Visual:** Display a high-quality image of the organic smoothie. **Key Information:** - **Benefits:** Enjoy natural energy with every sip! Rich in vitamins and antioxidants. - **Special Offer:** Get 10% off your first purchase. - **Location:** Find us at [Market Name/Location]. - **Contact:** Call 555-1234 or visit [www.organicsmoothies.com](http://www.organicsmoothies.com). **Design Elements:** - Use bright colors like green and orange. - Clear and readable fonts. - Prominent product image. - Social media icons with handles. **Call-to-Action:** *Taste the Difference Today!* This poster aims to attract customers with vibrant visuals and clear information about the product benefits and special offers.

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