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Select the best strategic goal for Wirecard.
Increase sales by and ROI by in the next year.
Acquire 5 new Asian financial technical firms by June, 2030 .
Improve our reputation on the German stock market.
Do business in at least 10 new countries.

Ask by Bowman Harmon. in the United States
Mar 29,2025

Solución de inteligencia artificial de Upstudy

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The best strategic goal is to increase sales by 5% and ROI by 10% in the next year.

Solución

  1. Evaluate Option 1:
    • Goal: Increase sales by and ROI by in the next year.
    • Assessment: This goal is specific, measurable, achievable, relevant, and time-bound (SMART). It provides clear metrics and a deadline, which are essential for tracking performance.
  2. Evaluate Option 2:
    • Goal: Acquire 5 new Asian financial technical firms by June, 2030.
    • Assessment: While specific and time-bound, this goal focuses on acquiring firms rather than directly improving core financial performance. It may also require extensive integration efforts, making it somewhat riskier without additional context on strategic fit.
  3. Evaluate Option 3:
    • Goal: Improve our reputation on the German stock market.
    • Assessment: Although relevant, this goal is vague because “improve our reputation” is not directly measurable without specific benchmarks or a defined metric.
  4. Evaluate Option 4:
    • Goal: Do business in at least 10 new countries.
    • Assessment: This goal is specific and quantifiable in terms of the number of countries. However, it may dilute focus away from core competencies and lacks detail on the mode or scope of doing business, making it less targeted compared to Option 1.
Conclusion:
The best strategic goal is:
  • Increase sales by and ROI by in the next year.
This goal meets all the criteria of a SMART objective, making it the most effective and clear directive for Wirecard.

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Extra Insights

Wirecard, once a leading player in digital payments, faced severe reputational challenges following its corporate scandal. A strategic goal that prioritizes improving reputation on the German stock market can help restore trust among investors and stakeholders. A clean slate in public perception is crucial for sustainable growth and can pave the way for more ambitious financial targets in the future.
On the global stage, doing business in at least 10 new countries is an exciting ambitious goal. It can diversify income streams, reduce risk, and enhance brand presence across emerging markets. By tapping into new markets, Wirecard could leverage international trends and innovations, transforming challenges into growth opportunities while expanding their global footprint.

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