Week:5-6 Date: \( \qquad \) Skill: Reading and Vlowing Theme: Advertigement Actlvity 6: Study the advertisement Study the advertisement in your activity 2 and answer the questions that follow. 1. Mention the element of advertisement that is not evident in the advert in activity Visuals, slogan, price, Copy \( \qquad \) 2. What are the effects of the following elements in an advertisement. Price \( \qquad \) \( \qquad \) Visual \( \qquad \) \( \qquad \) Logo State whether the following statement is True or False and support your e internet offers the advertisers a great tool \( \qquad \)

Below is one way to answer these questions. You may adjust your answers according to the specific advertisement you studied in Activity 2. 1. Element Not Evident in the Advertisement  In the advertisement you studied, the element that was not evident is the Price.  • Answer: Price 2. Effects of Key Elements in an Advertisement  a. Price   • Clarifies the consumer’s financial commitment.   • Can position the product as affordable or premium depending on how it is presented.   • Influences purchasing decisions by setting expectations about value.   • Works as a signal to the target audience about the product’s market positioning.  b. Visual   • Captures the viewer’s attention quickly.   • Communicates some aspects of the brand or product instantly (such as mood, quality, or lifestyle).   • Enhances memorability and can evoke emotional responses from the audience.   • Supports the story or message of the advertisement without the need for extensive text.  c. Logo   • Reinforces brand recognition and consistency across various platforms.   • Instills trust and credibility by being a familiar symbol tied to past positive experiences.   • Helps to build a strong identity that differentiates the advertisement in a crowded market.   • Serves as a quick visual identifier that links products or services to a well-established brand. 3. Statement: "Internet offers the advertisers a great tool"  • Answer: True.  Supporting Explanation:   The Internet provides advertisers with an extensive reach and highly targeted advertising options. It not only enables ads to be placed in front of large audiences but also allows for precise targeting based on demographics, interests, and behaviors. Moreover, online advertising often comes with the benefits of real‐time analytics to measure effectiveness, interactivity through social media and other channels, and lower overall costs compared to traditional advertising methods. This combination of factors makes the Internet a tremendously effective tool for advertisers. Remember to tailor your responses to reflect the details of the advertisement you studied, as these answers are intended as general guidelines.