Question 7 (3 points) The idea that "nothing succeeds like success" helps to explain Hollywood's tren toward tent pole films corporate independents franchise films product placement

Hollywood has increasingly embraced franchise films because the success of one installment can lead to a lucrative series—think "Marvel Cinematic Universe" or "Harry Potter." These franchises benefit from established fan bases, making it easier to attract audiences and secure box office hits. The formula is simple: a successful film builds anticipation for its sequels, creating a cycle of ongoing revenue and merchandising opportunities. Moreover, the glitzy film industry thrives on familiar brands and stories. Studios often play it safe by investing in properties that have already proven popular, believing that audiences are more likely to spend their hard-earned cash on something they know they’ll enjoy. This trend has made franchises the cornerstone of Hollywood's strategy, as they often dominate box office sales and drive additional revenue through various merchandise and licensing deals.