Asking respondents "Were there any questions that you felt uncomfortable answering?" after taking a survey would be considered a part of \( \qquad \) Reliability testing Validity testing Experiments Pretesting survey instruments True or False: It is not valid to compare customer satisfaction results by business unit or location since they are too dissimilar for comparison. True False

In the world of survey research, asking respondents about their discomfort with specific questions helps identify potential biases and improve the overall quality of the data collected. This kind of feedback is crucial during the pretesting phase, as it ensures that sensitive subjects are treated appropriately and that survey items are well-understood, ultimately leading to more reliable responses. When it comes to comparing customer satisfaction across different business units or locations, it’s true that dissimilarities can influence results. However, a "false" blanket statement isn't accurate. With proper analysis and consideration of context, comparisons can still yield valuable insights, helping organizations understand their strengths and areas for improvement across diverse settings.