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An advertisement for a brand of baby formula states that it is the \#1 choice of pediatricians appeal. Multiple Choice feature favorable price news

Ask by Graham Collins. in the United States
Mar 10,2025

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The advertisement is using **appeal** by having pediatricians endorse the baby formula.

Solución

**Step 1: Analyze the Advertisement** The advertisement claims that the baby formula is the \( \#1 \) choice of pediatricians. This indicates that the product is being endorsed by experts. **Step 2: Understand the Term "Appeal" in Advertising** An "appeal" in advertising involves persuading potential buyers by using expert endorsements or authority figures. In this case, pediatricians, who are trusted experts regarding baby care, are endorsing the product. **Step 3: Compare with Other Options** - **Feature:** Refers to specific product attributes, not endorsements by experts. - **Favorable Price:** Focuses on cost, which is not mentioned in the claim. - **News:** Relates to current, factual information, not an opinion or endorsement. **Step 4: Conclusion** The claim is aimed at leveraging the authority and trust placed in pediatricians to boost the product's credibility. Therefore, the correct answer is: \( \textbf{Appeal} \).

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Extra Insights

Did you know that when brands claim they are the "#1 choice of pediatricians," they're leveraging the trust and authority that professionals have in a parent's mind? Pediatricians are seen as reliable sources for child health advice, making such statements a powerful marketing tool! Additionally, it's essential for consumers to think critically about these claims. While pediatricians may recommend specific formulas, the notion of being "#1" can vary based on different metrics. It's always a good idea to consult with your healthcare provider and do a bit of personal research to choose the best option for your baby!

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