In terms of customer satisfaction research, NPS stands for
Net Promoter Score
Net Personal Satisfaction
Net Public Satisfaction
New Perception Score
True or False: An owned brand attribute is a key brand attribute that a company is well known and respected
for.
True
False

The Net Promoter Score (NPS) is a widely used metric that gauges customer loyalty and satisfaction by asking one simple question: “How likely are you to recommend our product/service to a friend or colleague?” Companies often use this score to identify their promoters, passives, and detractors, helping to shape their customer experience strategies.

In customer satisfaction research, understanding whether an owned brand attribute is truly influential can make all the difference. Companies that are recognized for key attributes often soar in reputation and customer trust. However, if they take this for granted, they may overlook the intricacies of customer perception, leading to missed opportunities for improvement!