Pregunta
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Some states now allow online gambling. As a marketing manager for a casino, you need to determine the percentage of adults in those states who gamble online. How many adults must you survey in order to be
confident that your estimate is in error by no more than two percentage points? Complete parts (a) and (b) below
a. Assume that nothing is known about the percentage of adults who gamble online.

(Round up to the nearest integer.)

Ask by Cox Martinez. in the United States
Mar 20,2025

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You need to survey 1,692 adults to be 90% confident that your estimate is within 2 percentage points of the true proportion.

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Mind Expander

To determine the necessary sample size for estimating the percentage of adults who gamble online with a 90% confidence level and a margin of error (E) of 2 percentage points, you can use the formula for sample size when proportions are estimated:
Where:
  • is the Z-score corresponding to the confidence level, which is 1.645 for 90% confidence.
  • is the estimated proportion of successes (0.5 is used in this case because we don’t know it and it provides the maximum variability).
  • is the margin of error (0.02 for 2%).
Let’s plug in the values:
Calculating that gives us:
Rounding up to the nearest integer gives you:
n = 1692
So, you should survey at least 1692 adults to ensure a 90% confidence level within a 2 percentage point margin of error.
Now, let’s dive into some exciting historical context and helpful application tips!
The concept of gambling has deep roots in human civilization, dating back to ancient China around 2300 BC where rudimentary games of chance were played. Fast forward to modern times, the rise of online gambling in states like New Jersey in 2013 has transformed the industry, blending technology with traditional gaming, making it more accessible and appealing today than ever before!
In the real world, understanding your target audience is crucial! When conducting surveys, consider utilizing online platforms that cater to younger demographics who might be more inclined to participate and share their online gambling experiences. Also, ensure your survey questions are clear and engaging to capture authentic responses and mitigate bias in your results. Happy surveying!

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