Question 37 (1 point) Listen When referring to your company, it is better to use words such as "we" and "us" instead of "they" and "them." True False
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Using "we" and "us" creates a sense of belonging and connection between the company and its audience. It fosters a collaborative spirit, making customers feel like they’re part of the team rather than just outsiders. This inclusive language can enhance loyalty and trust, which are crucial in building lasting relationships. On the flip side, using "they" and "them" can create a barrier, making it seem as if the company operates separately from its customers. This can lead to feelings of alienation, which is definitely not what you want when trying to engage your audience!
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