Which of the following is correct about a sustainable competitive advantage? Select one: a. It cannot be copied by the competition. b. It copies competitors. c. It lowers costs by removing frills. dt does not offer any low-priced products.
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The Deep Dive
A sustainable competitive advantage is indeed a secret sauce that rivals find hard to replicate! This could stem from unique resources, proprietary technology, or strong brand loyalty. Imagine a company's special recipe for success—it's not just about the flavor, but about being one-of-a-kind in a crowded marketplace! On the flip side, think of brands like Apple, whose design and ecosystem create a loyal customer base that isn’t just looking for the lowest price. They’re investing in a lifestyle and experience, making low-priced alternatives less appealing. This shows that sustainable advantages don't always have to mean cutting prices; they can thrive by adding unique value!
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