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Que es el Que es el Etnografía Digital

Ask by Coles Hardy. in Colombia
Mar 18,2025

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La etnografía digital es una forma de investigación que usa métodos tradicionales de etnografía junto con herramientas digitales para estudiar comunidades y culturas en línea. Se enfoca en observar y analizar interacciones y comportamientos en plataformas como redes sociales y foros. Permite acceder a comunidades que pueden ser difíciles de estudiar en persona y ayuda a entender cómo las identidades y culturas se forman en el espacio digital.

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La etnografía digital es una herramienta emocionante que combina la antropología con el estudio del comportamiento en entornos digitales. Los investigadores usan métodos tradicionales de observación, entrevistas y análisis de contenido, pero lo hacen en plataformas como redes sociales, foros y blogs. Esto permite entender cómo las comunidades se forman y evolucionan en el ámbito digital, ¡casi como seguir el rastro de un cazador de tendencias en la jungla virtual! En la actualidad, la etnografía digital se aplica en diversos campos como la publicidad, el diseño de productos y la investigación social. Las empresas analizan el comportamiento en línea para crear campañas más efectivas y diseñar productos adaptados a las necesidades de los usuarios. ¡Imagina a un etnógrafo navegando por TikTok para saber cómo las tendencias impactan en la cultura juvenil!

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