JESTION 2 1. Themba wants to open Lava Java coffee shop and make it the most popular coffee shop in the township. 2.1.1. What information could help Themba to make sure that he keeps his customers happy? 2.1.2. How should he collect this information? List at least two ways to collect this informatio Themba conducts a survey to investigate what people think of all his sandwiches he sells at Lava Java coffee shop. 2.2.1. He interviews 50 customers and ask them which sandwich is their favourite and he starts making a representation or pictogram (Graph 1 ) with the choices of the first 10 customers. Page 2 of 6

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**2.1.1. Information That Could Help Themba Keep His Customers Happy**

- Customer preferences regarding product quality (e.g., the taste and variety of coffee and food items).
- Service quality, including friendliness and efficiency of the staff.
- Ambience and cleanliness of the coffee shop.
- Price satisfaction and perceived value for money.
- Waiting times for service.
- Additional customer suggestions for improvements.

**2.1.2. Ways to Collect This Information**

- Conduct customer surveys using paper questionnaires or online survey tools.
- Utilize a suggestion box in the shop.
- Carry out face-to-face interviews or brief exit polls.
- Monitor online reviews and social media feedback.

**2.2.1. Analysis of the Survey on Sandwich Preferences**

- Themba interviews $$50$$ customers asking about their favourite sandwich.
- He creates a pictogram (Graph 1) based on the responses from the first $$10$$ customers.
- This pictogram visually represents how these initial customers' sandwich choices are distributed.
- While this provides an early insight, it is important to analyze the full data from all $$50$$ customers for a complete understanding of customer preferences.
**2.1.1. Information to Keep Customers Happy** - Customer preferences for coffee and food quality. - Service quality and staff friendliness. - Shop ambiance and cleanliness. - Pricing and value for money. - Waiting times. - Additional suggestions for improvements. **2.1.2. Ways to Collect This Information** - Conduct customer surveys. - Use a suggestion box. - Perform face-to-face interviews. - Monitor online reviews and social media. **2.2.1. Survey on Sandwich Preferences** - Themba surveyed $$50$$ customers about their favorite sandwiches. - Created a pictogram (Graph 1) based on the first $$10$$ responses. - This gives an initial idea of customer preferences, but analyzing all $$50$$ responses is better for a full understanding.

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